5 Reasons Why Proprietary Data is a Game-Changer for Generative AI

August 17, 2023
Amelia Willingham

Leveraging your proprietary data is the key to unlocking the full potential of GenAI for your business.

In the ever-evolving landscape of artificial intelligence, businesses are continually seeking innovative and effective strategies to harness the power of generative AI (GenAI) to drive growth and success. But businesses already have what they need to create impactful and unique GenAI solutions — their own data. Leveraging proprietary data to customize GenAI tools is the key to maximizing the potential of GenAI initiatives. Successful GenAI starts with good data, and the best data you can use for optimal results is your own.

Here are five benefits that make proprietary data essential for leveraging GenAI to propel business growth:

1. Higher quality outputs

Generative AI relies on the data it is trained on to create new content. This means that the better the data, the better the outputs will be. GenAI tools trained on publicly available data come with the risk that generated results will include false information. A company's proprietary data holds more value and relevance compared to publicly available data. This is because proprietary data is exclusive to the company, making it more trustworthy and tailored to the company's specific needs.

Furthermore, proprietary data can include more than just official documentation — it could be anything from videos, images, CRM logs, notes from customer service workers, phone call transcripts, etc. This wider scope of data, once organized and structured, can provide GenAI tools with a more holistic web of information to inform results.

2. Increased customization

Another significant benefit of utilizing proprietary data to drive GenAI initiatives is the ability to achieve higher levels of customization to meet a business's unique requirements. By leveraging a company's own data, AI models can be trained and tailored specifically to address the organization's needs and challenges. This level of customization ensures that the generated results align closely with the business's objectives, optimizing operational efficiency.

Furthermore, modifying GenAI tools with proprietary data allows businesses to tap into the wealth of insights and knowledge embedded within their own datasets. This rich, company-specific data captures the intricacies and nuances that are specific to the company's operations and industry. Leveraging this proprietary data for GenAI enables organizations to uncover hidden patterns, make more informed predictions, and gain valuable insights that may not be accessible through other means. Ultimately, this empowers businesses to make data-driven decisions that are highly tailored to their unique circumstances, driving innovation and success in their respective markets.

3. Enhanced customer experience

Customers are always seeking innovative, personalized experiences. By leveraging AI models modified by proprietary data, companies can deliver personalized experiences that cater to the unique needs and preferences of individual customers. This level of personalization fosters a deeper connection between the customer and the brand, resulting in increased customer satisfaction and trust.

In addition, harnessing proprietary data for generative AI initiatives enables companies to gain valuable insights into customer behavior and preferences. With a deep understanding of their customers' needs, companies can create tailored recommendations, anticipate customer demands, and provide proactive support. This approach not only enhances the customer experience but also helps to build trust and loyalty, as customers feel understood and valued by the brand. By utilizing proprietary data to power generative AI initiatives, companies can unlock the full potential of personalization, leading to an enhanced customer experience that builds a loyal customer base.

4. Secure data

Using proprietary data to fine-tune and prompt-tune generative AI tools like large language models (LLMs) means keeping your data secure. Inputting sensitive information into public LLMs may pose privacy and compliance risks, as public LLMs are vulnerable to leaks. Several enterprises have already banned or restricted the use of public generative AI tools to protect their company and customer data from leaks.

By customizing LLMs with proprietary data, companies can maintain better control over who is accessing their data, ensuring that sensitive information is protected. This not only creates peace of mind for business leaders, but it also instills trust and confidence among customers and stakeholders.

5. Competitive advantage

Proprietary data is the key to securing competitive advantage. In many industries, companies are constantly looking for ways to differentiate themselves from their competitors. What makes each company unique is their own proprietary data, providing insight into their business operations and customer behavior. By harnessing proprietary data to modify GenAI tools, companies can uncover valuable insights and patterns that give them a distinct edge over their competitors.

Whether it's identifying untapped market opportunities, personalizing customer experiences, or improving internal processes, leveraging proprietary data empowers companies to stay ahead in today's fast-paced and highly competitive business landscape. Using proprietary data to train generative AI models can give companies an edge by enabling them to capitalize on the unique information they already have to create nuanced results.

Unlocking your proprietary data for GenAI

Using your proprietary data to customize GenAI models is the best way to optimize your innovation and stay ahead of the competition. To get started, you'll have to ensure that all of your data sits in an organized and structured fashion.

That's why Conveyer’s TopicLake API was designed to unlock value in unstructured data by directing AI to generate topics, metadata, and new data. Unlike traditional Content Management Systems, which stockpile content for end users to wade through, TopicLake API empowers enterprises to easily publish, chat with, and connect to unstructured data, powering new customer engagements, business insights, business applications, and operation efficiencies.

If you'd like to learn more about how you can prepare your proprietary data for GenAI initiatives, reach out to a Conveyer representative today.